Year: 2019

Changing Lives for Fun & Profit

As I write this, I’m getting ready to start a new class in my local area on how to start and run a business that is both enjoyable and profitable, while focusing on helping others. I have several intentions for this class. First, I want to help the students create a profitable business they’ll enjoy in the shortest time possible.  Ideally, those who attend the class will start to see a profit before the 9-week

Mailing List Managers – Mautic vs. Mailwizz

Email communications is perhaps one of the most important aspects of running an online business, second only to the system used to actually process sales and product delivery. Even in a world with Facebook, Twitter, Instagram, YouTube, and other social media, nothing is quite as effective as being able to send your customers and prospects an email message with helpful advice and special offers. Recently, I decided it was time to move away from the

Changing Lives for Fun and Profit

I recently presented a workshop focused on helping folks find a fun and rewarding way to earn a living, and maybe even become financially wealthy. One of the things I really love about the audience for this workshop is that they are focused on being of service to the world around them.  I love this because it reflects a belief I picked up from Zig Ziglar many years ago — “You can get anything you

Exploring a New System

About a year ago, I rebuilt this blog site with WordPress. This has worked well, so over the last week, I’ve rebuilt the PowerKeys Publishing website with WordPress.  Now, I’m switching the system that handles email from arpReach to Mautic. Or, at least, I’m exploring Mautic to see if it’s going to be a good fit for me. I had learned of Mautic, a free open-source marketing automation tool, a few years ago.  Back then,