As I write this, I’m getting ready to start a new class in my local area on how to start and run a business that is both enjoyable and profitable, while focusing on helping others. I have several intentions for this class. First, I want to help the students create a profitable business they’ll enjoy in the shortest time possible. Ideally, those who attend the class will start to see a profit before the 9-week
Email communications is perhaps one of the most important aspects of running an online business, second only to the system used to actually process sales and product delivery. Even in a world with Facebook, Twitter, Instagram, YouTube, and other social media, nothing is quite as effective as being able to send your customers and prospects an email message with helpful advice and special offers. Recently, I decided it was time to move away from the
I recently presented a workshop focused on helping folks find a fun and rewarding way to earn a living, and maybe even become financially wealthy. One of the things I really love about the audience for this workshop is that they are focused on being of service to the world around them. I love this because it reflects a belief I picked up from Zig Ziglar many years ago — “You can get anything you
About a year ago, I rebuilt this blog site with WordPress. This has worked well, so over the last week, I’ve rebuilt the PowerKeys Publishing website with WordPress. Now, I’m switching the system that handles email from arpReach to Mautic. Or, at least, I’m exploring Mautic to see if it’s going to be a good fit for me. I had learned of Mautic, a free open-source marketing automation tool, a few years ago. Back then,
Six years ago, in 2012, after coming home from a trip to Hawaii, I was inspired to write a new book called “Harmonic Prayer“. This was 4 years after writing my “Choose To Believe” book, and I felt this would give folks a ‘shortcut’ to shifting the beliefs required to manifest their desires. I still feel that a process of prayer can be one of the best ways to shift our beliefs so they may
My last post was focused on backups, and my work on this has uncovered a few more details which has caused me to expand the project into the core storage used for my main data as well. Specifically, I’ve just converted (2) 4TB hard drives into a single RAID-0 striped storage volume. While most folks do this simply to get faster access to their data, and this was one of the reasons for my doing
As an online publisher, I collect a fair amount of data over time, although it is nothing compared to the data collected from my photography / videography activities. After 15 years of producing books, audio recordings, and a few videos, I can fit everything (including educational and software downloads) onto a 500GB hard drive, which is super-simple to back up for secure storage. In just 5 years of photography & videography, I’ve already amassed well
My last several blog posts have outlined a plan of action that I would take if I suddenly lost everything and had to start all over again, without any of my previous products, subscribers, partners, or other resources. In other words, in the same position most newbies face when first starting out online. While this provides the newbies with some idea of WHAT to do, they still don’t have much of any idea HOW to
At the end of yesterday’s post, at which point I had produced a new guided meditation as my first product in this whole “starting over” scenario, I mentioned that the next step would be to start contacting potential affiliates about the new offer they could announce to their mailing lists. I actually jumped the gun a bit on that, as I really should TEST market my new product to my own list first, just to
By this point in the series, we have covered the first 2 weeks of what I would do if I had to start all over again without any of my previously created products, my mailing list, partners, or other resources. If all goes well, by this point in the process, I’m already getting a few dozen new subscribers per day, and perhaps a sale or two each day of one or more of the affiliate
