Email communications is perhaps one of the most important aspects of running an online business, second only to the system used to actually process sales and product delivery. Even in a world with Facebook, Twitter, Instagram, YouTube, and other social media, nothing is quite as effective as being able to send your customers and prospects an email message with helpful advice and special offers. Recently, I decided it was time to move away from the
About a year ago, I rebuilt this blog site with WordPress. This has worked well, so over the last week, I’ve rebuilt the PowerKeys Publishing website with WordPress. Now, I’m switching the system that handles email from arpReach to Mautic. Or, at least, I’m exploring Mautic to see if it’s going to be a good fit for me. I had learned of Mautic, a free open-source marketing automation tool, a few years ago. Back then,
After 15 years of online business, I can confirm that your most valuable asset will be your mailing list. Without a mailing list, it takes much more effort to sell your products and services, and with a good list, you can make money promoting products and services whether you or someone else provides them. What has really surprised me were the many times I thought I had burned out my list from too many promotions
Over the years, I’ve written a mountain of material, between blog posts, emails, books, and courses. And then there are the scripts I used to create my audio programs. This past month, as I’ve been preparing to update this website, I’ve thought a lot about how much of that earlier material to include, and how much to leave in the past. I’ve also considered how I want to build this website, and whether to use
After having worked on a friend’s WordPress site for a few months, I’m finally comfortable using it for one of my own websites. With the proper security and cache plugins, WordPress can be just as fast and secure as a static HTML website. Lots of content to post, and a variety of customizations to make. Are you as excited as I am about the prospects this holds for all of us?