When is “Good Enough” Actually Good Enough?

When do you call a project done?

When is “good enough” actually good enough?

Some of the online marketing experts I’ve studied have suggested that the presentation of an information product isn’t nearly as important as the content.

They say that no one will return the product because it has too many spelling or grammar mistakes, and you shouldn’t put too much time into polishing the presentation.

I know I’ve certainly put out my share of unpolished books and audio programs, and they do have a point.

On the other hand, companies like Apple, Microsoft, and Lexus will invest heavily in the fit and finish of their products.  Far more than required to make them function as intended.

To me, it seems that if you want to build a bigger business, you should invest more time in producing better products.

Of course, not everyone is in business.

Some folks just want to share something with the world, and it doesn’t matter if they get worldwide attention.

And others are more interested in being promoted in their job, or maybe it’s attracting a new romantic partner that’s important.

As much as I hate to admit it, sometimes the way you present yourself is just as important as what you do and how you do it.

Let’s say you’re the one deciding who to promote.

Should you promote the guy who shows up 5 minutes late at least once or twice a week, or would it make more sense to trust the gal who is always 10 minutes early?

Should you promote someone who can do a brilliant job, but rarely does, or would it make more sense to pick the person who is consistently more than acceptable?

And when you have a choice as to who to go out with, wouldn’t you rather spend time with someone who goes the extra mile to look nice?

And isn’t it a lot more enjoyable when your date is asking about what YOU think about things rather than when they only talk about themselves?

I may be a “jeans and t-shirt” guy at home, but I break out the dress clothes when it’s important.

I have also learned to put the other person first in most social situations.  Not only do you make more friends this way, but you get to learn some interesting things as well.

In the end, “good enough” depends on what you want to get out of the project.

If you’re just killing time, pursuing a hobby, or happy with limited results, feel free to skimp on the polished presentation.

On the other hand, if you want to change the world, or want better results than you’ve previously had, maybe it’s time to put more effort into how you present yourself.

When I wrote my book, “Choose to Believe,” I spent close to a year writing it, making it the best book I had written up to that point.

And then I got an editor involved, who suggested a TON of changes, and I spent more than a month implementing most of her suggestions.  {Thanks, Lauree!}

When I first started, I would run out of ideas after writing 2 pages, so it would be a mistake to say I’m a natural writer.

If I can do this, I believe most people could.

You just have to believe in yourself, and put in the time and energy to make it work.

And while I’m getting close to having the new Symbolic Solutions 2.0 package ready for initial release, I’m still putting on the polish to make it the best I can.

Actually, you could say that I have a plan for a number of incremental upgrades to the package over the coming months.

So why am I releasing it before it’s perfect?

Because the core recordings will do what they are meant to do, and I think the presentation of the material is as good as I can make it right now.

And in my opinion, that makes it “good enough”.